Nigeria Olympic Committee Signs 4-Year Marketing MOU with Brussel Sports Management Limited.
Ahead of LA2028, the Nigeria Olympic Committee (NOC) has signed a Memorandum of Understanding with Brussel Sports Management Limited, appointing the firm as the official Marketing Partner of the NOC for the next four years leading up to the Los Angeles 2028 Olympic Games.
The agreement is aimed at driving stronger commercial partnerships, sponsorships, and brand visibility for all Games and NOC programs ahead of LA2028.Speaking on the partnership, Engr. Habu Gumel, President of the Nigeria Olympic Committee, said the collaboration marks a new chapter for NOC.“TheNigeria Olympic Committee has not really had any major breakthroughs when it comes to marketing our Games and other programs. However, we hope that Brussel Sports Management Limited will be better. Our past experience with many marketers that we have engaged has not encouraged us at all.”
Under the terms of the MOU, Brussel Sports Management Limited will be responsible for developing and executing the NOC’s marketing and commercial strategy, securing sponsorships, and promoting NOC brands both locally and internationally through to the LA2028 Olympic Games.
We are honored by the NOC’s confidence in us. At Brussel Sports Management, our mandate is clear: elevate the NOC brand, secure transformative partnerships, and deliver real value to sponsors. We will build a world-class commercial platform that puts Nigeria Olympic Committee and the Olympic movement in Nigeria at the center of global attention.”
The partnership takes effect immediately.
